Whether the content is text or visuals, the trick is to first engage the eye, then the mind, and do so memorably and relevantly. This ad round-up is a pitch-perfect collection illustrating this eloquently.
14 Brilliant Minimalist Ads | Penn Olson - StumbleUpon
Friday, August 19, 2011
Friday, August 5, 2011
Most Effective Video I've Seen All Summer
Who says radio and video don't mix? Not me -- and certainly not after hearing about this video while listening to NPR.
Featured on the Science Friday home page today, is this amazing video shot by marine biologist Roger Hanlon, of the Marine Biological Laboratory in Woods Hole. The video itself is actually 10 years old, but proves the premise that excellent content is often timeless.
This is 5-star stuff -- you will be amazed whether you're a marine biology buff or not.
The video speaks eloquently to the work being done at Woods Hole without coming off as advertorial or promotional -- and, at the end, they even provide the code to embed it into your own site.
Hope you enjoy it as much as I did -- have a great weekend.
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