Social Media & Journalism: Arianna Heard From -- No Surprises

While a little light on money-making details (well, come on, her experience is more on the social side), Arianna Huffington did make a couple of points that bear repeating ... and repeating, and repeating, and repeating ...

First, the compelling nature of storytelling: Storytelling attracts and, importantly, retains readers/listeners/viewers.

Second, target your content and media to the audience. And how does one do that if one does not KNOW the audience well? Know your audience beyond the demographics -- develop a Buyer/Customer Persona and work from there.

In Brazil, Arianna Huffington Says Social Media Good For Journalism - Forbes